Sprite Corner Store - New York City

Curation - Production

In 2015 Sprite opened a Corner Store/Bodega which served as hub for bold cultural programming throughout the summer. Co-organized by Wieden+Kennedy and SET, the space and its activations -concerts, workshops, panels with influencers- were foundational to what experiential marketing would broadly become.

Wieden+Kennedy commissioned us to design and produce the main artwork inside the space, which would wrap around multiple surfaces to create an immersive feel. We partnered with artist What Is Adam, known for his playful mix of urban culture references and bold patterns to create the statement piece, drawing from Sprite’s signature palette.